Lets face it there is no enjoyment in writing a proposals. You became a web designer to build web sites, no one thought to mention anything about the processes you would have to follow to find new contracts and clients. Unfortunately, web design proposals are one of those essential processes you have to learn, and learn well.
The biggest question I have asked myself in the past is – “Are they really worth all this hassle?” The answer sadly is YES, they are.
A client contacts you regarding a new web site, you will discuss it first, you will then ask him to fill out a project questionnaire, and then they they will no doubt ask “How much will that cost?”. You will have to explain to them that you will have to analyze the details of the project and that you will be in touch in a few days with the report.
Now, it is those details that clients like. It is those details that will decide whether you get the contract or not. Not only will you have to convey, within the proposal, a comprehensive account of the processes involved in developing the project, you will also have to convince them that you know exactly what you are doing and that you are the best person for the job. It has to build your clients confidence from the start and allow them to trust your expertise. Continue reading