The Top 10 Attributes of a Usable and Persuasive Web Site

By Susan Weinschenk, Ph.D.

Susan Weinschenk, Ph.D.Susan Weinschenk

Whether you spend a fair amount of time online, or you are responsible for the design or content of a web site or web application, the list below should be of interest to you.

What are the most important attributes of a web site that make it both usable and persuasive? Why do some web sites succeed in making us click while others result in abandonment? Continue reading