Graphic Design Principles – Design for Scanning

  • Create a clear visual hierarchy on each page
  • Take advantage of conventions
  • Break pages up into clearly defined areas
  • Make it obvious what’s clickable
  • Minimize noise
  • 在每个页面建立清楚的视觉层次
  • 尽量利用习惯用法
  • 把页面划分成明确定义的区域
  • 明显标识可以点击的地方
  • 最大限度降低干扰

What makes a website successful? It might not be what you expect!

What makes some sites succeed and others fail? Put another way, when you are asked to redesign an existing website, what problems are you looking out for and where do you concentrate your efforts?

I would argue that as web designers we spend too much time looking at the wrong kind of problem.

I recently ran a free open door consultancy clinic to celebrate the launch of my new book (yes I know, two shameless plugs in one sentence). This involved various website owners volunteering their sites for review. Both myself and the audience then provided feedback.

What quickly became apparent is that the feedback being given by the audience was biased towards design and development.

Although their comments were excellent it focused almost exclusively on the quality of code, site aesthetics and usability. To address these issues in isolation is similar to treating symptoms and ignoring the underlying illness. Continue reading