What makes a website successful? It might not be what you expect!

What makes some sites succeed and others fail? Put another way, when you are asked to redesign an existing website, what problems are you looking out for and where do you concentrate your efforts?

I would argue that as web designers we spend too much time looking at the wrong kind of problem.

I recently ran a free open door consultancy clinic to celebrate the launch of my new book (yes I know, two shameless plugs in one sentence). This involved various website owners volunteering their sites for review. Both myself and the audience then provided feedback.

What quickly became apparent is that the feedback being given by the audience was biased towards design and development.

Although their comments were excellent it focused almost exclusively on the quality of code, site aesthetics and usability. To address these issues in isolation is similar to treating symptoms and ignoring the underlying illness. Continue reading