Is Alexa Traffic Rank Important – 4 resources to help you find out

“Is Alexa Traffic Rank Important?” is something a client asked me the other day, and I realised I didn’t have a definite answer to give them… I found the following 4 articles to be very useful!

1 ) SEO Book: http://www.seobook.com/archives/000944.shtml

Over the last few days my Alexa has doubled from around 13,400 to around 6,800. Wow I am great. Not really!
If you looked at my actual server logs you would see that traffic has been fairly constant over the past week with only a small uptick in traffic of about 5 percent. Why the huge increase in Alexa rankings then?

2) Google Success: http://www.google-success.com/how-important-is-alexa-ranking-for-webmasters.htm

The main problem with Alexa is its rankings are based on users who have installed the Alexa toolbar onto their browser. If your website visitors do not have the toolbar running, they do not affect the rankings of your sites. The next big problem with Alexa is it is very easy to game.

3) John Chow: http://www.johnchow.com/why-alexa-is-worthless/

The main problem with Alexa is its rankings are based on users who have installed the Alexa toolbar onto their browser. If you do not have the toolbar running, you do not affect the rankings of the sites you visit. The next big problem with Alexa is it is very easy to cheat the system. Just get a few friends to install the toolbar and have them surf your site everyday. It does not take many people to break into the top 100,000.
4) http://www.kangainternet.com.au/exploring-google-page-rank-and-alexa-rank.html

So, you’ve heard a few things about SEO and now you are trying to learn some more about what SEO actually is and what your goals actually are. Well, your main two goals in SEO are to increase your websites position in the search engine results pages(SERP’s) and increase website traffic. Google Pagerank represents how important your website is compared to all other websites and Alexa Rank is how many visitors your website gets in relation to all other websites on the Internet. You are aiming to get a high Google Pagerank (commonly refered to as PR) and a low Alexa Rank. What looking at these two measured elements does is give you some idea of how well, or how badly, your website is doing in comparison to all other websites. Lets explore these two rankings in a little more detail.

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